PERANCANGAN SISTEM IDENTITAS VISUAL MUSEUM SUMPAH PEMUDA

Abstract

ABSTRAK

Brand Identity dan Sistem Identitas Visual berupa logo dan colaterral design yang diaplikasikan ke berbagai media promosi sesuai kebutuhan museum, sehingga dapat meningkatkan insight dan dapat menegaskan positioning Museum Sumpah Pemuda sebagai salah satu Museum Sejarah Nasional yang unik, menarik, dan dapat menambah wawasan secara personal bagi pengunjungnya. Sistem Identitas Visual utama yang disajikan adalah logo, typeface, sign system, yang diaplikasikan ke berbagai media promosi baik digital dan cetak, disajikan dalam beberapa kategori bentuk, yaitu kartu nama, tationary, tiket, poster, brosur, flyer, X-Banner, website, pictogram, merchandise, dan tampilan template pada media sosial. Proses perancangan ulang identitas visual melalui beberapa tahapan proses berkarya dengan proses urutan yang sebagaimana telah dipelajari selama waktu perkuliahan.

ABSTRACT

The goals of this final project are to produce a redesign of the Brand Identity and Visual Identity System in the form of logos and collateral designs which are applied to various promotional media according to the needs of the museum, so as to increase insight and confirm the positioning of the Youth Pledge Museum as one of the unique and interesting National History Museums, and to add personal insight for visitors. The main visual identity systems presented are logos, typefaces, and sign systems, which are applied to various promotional media, both digital and print, and presented in several categories of forms, namely business cards, tationaries, tickets, posters, brochures, flyers, X-Banners, websites, pictograms, merchandise, and display templates on social media. The process of redesigning the visual identity goes through several stages of the creative process, with a sequential process that has been studied during lectures.