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STUDI MAKNA LOGO INDONESIA HALAL INDUSTRY AWARDS (IHYA) TERHADAP PERSEPSI PELAKU INDUSTRI KOTA PADANG PANJANG
Abstract
Reasearch for analyze meaning of Indonesia Halal Industry Awards (IHYA) logo using the semiotic theory of Charles Sanders Peirce and Roland Barthes, to see how the semiotic elements in the logo represent halal industry, on the views of halal industry players in Padang Panjang city. IHYA logo carries halal value by redefining the meaning. This study uses descriptive qualitative methods, using visual perception theory, Peirce's and Barthes’ semiotics. With visuals that redefine the meaning of halal, it produces the perception of halal industry players in the city of Padang Panjang which causes prejudice against the IHYA logo, because of the lingering old ethics about the iconic halal identity. So the analytical approach of Peirce's semiotic theory that reveals signs, objects, interpretants with further meanings of Barthes' semiotic theory in the meaning of the level as an effort to clarify the true meaning of the IHYA logo.
Keywords
References
Buku
Budiman, Kris. (2011). Semiotika Visual: Konsep, Isu, dan Problem Ikonisitas. Yogyakarta: Jalasutra.
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Website
Danang Prasajatama. (2018). Studi Persepsi Mahasiswa di Yogyakarta Terhadap Logo-logo Perayaan HUT RI ke-70 hingga ke-72. Retrieved from http://digilib.isi.ac.id/9812/1/BAB%20I.pdf , diakses 9 November 2022.
Haidar Hilmy Alfariz. (2021). Makna Logo Pondok Pesantren Fatkhul Mu’in. retrieved from http://repository.iainpurwokerto.ac.id/11235/2/Haidar%20Hilmy%20Al%20Fariz_Makna%20Logo%20Pondok%20Pesantren%20Fatkhul%20Muin%20Purwokerto.pdf, diakses 7 Desember 2022.
Ihsanul Khairi. (2022). Analisis Semiotika Logo Duta Wisata Aceh Selatan. Retrieved from https://repository.ar.raniry.ac.id/id/eprint/23555/
Isef, 2021. Indonesia Halal Market Report 2021/2022. Retrieved from https://isef.co.id>2021/10.pdf, diakses 6 November 2022.
KBBI, 2018. Kamus Besar Bahasa Indonesia (KBBI). (Online). Retrieved from https://kbbi.web.id/pelaku, diakses 6 Desember 2022.
KBBI, 2018. Kamus Besar Bahasa Indonesia (KBBI). (Online). Retrieved from https://kbbi.web.id/industri, diakses 6 Desember 2022.
Sumber Lainnya
Isa, Andrea. (2021). Pedoman Identitas Visual IHYA. Retrieved from LokaDesainLogo Halal Kemenperin bersama AIDIA, 30 Oktober 2021.
Daftar Informan
Eka Sofyan Rizal (50 th.) Profesional Desainer Logo, wawancara tanggal 11 Juni 2023, melalui zoom meeting.
Irvan Nedo, Kepala bagian Industri Perdagangan, Koperasi, dan UKM, wawancara tanggal 3 April 2023 di Sekretariat DISPERDAKOP&UKM, Silaing Bawah, Padang Panjang.
DOI: http://dx.doi.org/10.53666/artchive.v4i2.4072
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